Stop Paying for Bullshit

Learn how to make smarter marketing decisions and focus on what actually drives business growth with Stop Paying for Bullsht* by Chris Westmeyer. Drawing on nearly three decades of marketing experience, Westmeyer exposes the problems behind vanity metrics, misleading reports, and ineffective strategies. Discover how to measure real results, understand conversion performance, evaluate customer journeys, and invest your marketing budget where it makes the biggest difference.